When we start a new video project, we know that it will involve writing a script. It’s just foolish to go into production armed only with a vague idea of what you hope to get. It’s about as advisable as trying to build a house without a blueprint. Our first step in the scripting process involves a discussion with the client. During that meeting we’ll determine primary and secondary goals, demographics of target audience, key points, and tone. We’ll also get any background mat