Sally started a new business selling seashell necklaces. She embarked on this adventure with an abundance of confidence - and a tiny budget. Her allocation for advertising was sadly small, yet she needed to get the word out about her amazing shell creations. What could she do? Get "earned media" attention. What the heck is that? Earned media is, simply put, gaining media coverage or publicity through promotion rather than paid advertising. Getting started on an earned media p