We all procrastinate. We put off making that colonoscopy appointment, dinner with an overbearing friend, difficult meeting with a colleague

For many of us, trailers are the way we first hear about a new movie. They tease us with clips from the best scenes and pair it with dramatic music, giving us just enough information to draw us in and make us want to see the finished product. But trailers are not just for movies anymore… Many book publishers, agents and authors are now using video, often called book trailers, to promote and sell new fiction and nonfiction. I think the first book trailer I saw was for “Miss Pe

I work with a wide range of clients, from ad agencies and production companies to internal marketing departments and CEOs, department heads or executive directors. In each of these situations I write and often project manage creative projects including electronic newsletters, websites, videos, media releases, feature articles and more. No matter who the client, however, or what the specific project, I am always acting as a consultant, keeping in mind my client’s objectives an