Storytelling for the Corporate World
I have always loved stories – whether they’re presented in song, film or print. Maybe that’s why I do what I do. Marketing is really all about telling stories. As a matter of fact, some marketing professionals refer to themselves as corporate storytellers which is a very accurate title. Stories are an integral part of the human learning process. And they are essential in creating transformation and change. We need more than raw data to move us; we need the narrative, the why,