I have always loved stories – whether they’re presented in song, film or print. Maybe that’s why I do what I do. Marketing is really all about telling stories. As a matter of fact, some marketing professionals refer to themselves as corporate storytellers which is a very accurate title. Stories are an integral part of the human learning process. And they are essential in creating transformation and change. We need more than raw data to move us; we need the narrative, the why,

We all have dreams. For some of us, the big dream may be reaching the top of the corporate ladder. For others it's finishing a degree or finding an investor for a passion project, or maybe even starting a new business. Dreams are good. They get the wheels turning. But without action, dreams are useless. So, how do you turn dreaming into doing? First, pick a dream that really matters to you. If you're going to invest time, thought and energy to this dream, it should be one tha